The Ed Morse Honda story begins with the founding of Morse Motors by Ed Morse in 1946. Since the founding of that first location, Ed Morse Automotive Group has grown into an award-winning dealership group. The Morse family is still extensively involved in all aspects of our automotive group. Excellence runs in our family, and we are focused on spreading this commitment to everything we do.

Our dealership group has been family owned and operated for over seven decades. We have 33 franchises, 20 locations and offer over 2,000 new vehicles from 14 brands.

Ed Morse Honda is brings an excellent selection of new and used vehicles to car shoppers in Riviera Beach , West Palm Beach, Wellington and the surrounding areas. Our inventory is stocked with a wide variety of Honda models. We carry efficient small cars like the Honda Fit and Civic, comfortable sedans like the Accord & Insight, versatile crossovers and SUVs like the HR-V, CR-V and Pilot, family vans like the Odyssey and workhorse pickup trucks like the Honda Ridgeline.

Ed Morse Honda is also home to a service center and parts department that specializes in the vehicles that make up the Honda lineup. Our highly-trained technicians will keep your car in the best condition possible. Schedule a maintenance appointment with us to learn more about the services we offer. If the unfortunate happens, and your car is in need of more substantial repairs, the Ed Morse Honda body shop is here to help.

Our team at Ed Morse Honda puts a priority on customer service. We will work with you to find the ideal vehicle in our lineup for your needs as a driver. We have refined our customer service experience for over 70 years to build our dealership to where it is today. Take advantage of this extensive experience by visiting Ed Morse Honda today.


Speak with one of our professional staff members to get a quick answer to your question.

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“Excellence – It Runs in the Family”