The Morse family has been in the automotive business since 1946, when Ed Morse founded Morse Motors with his father. Over 70 years later, Ed’s grandson, Chairman/CEO Teddy Morse, continues to build on the legacy and family tradition of his grandfather Ed and his father, Ted Morse. Under Teddy’s leadership the Ed Morse Automotive Group continues to be one of the nation’s most respected automotive dealer groups. Here are just a few of the awards and honors that Teddy and the Ed Morse Automotive Group have earned and why Ed Morse really is among the best of the best.
- "Dealer of The Year" ~ Automotive News
- "Quality Dealer" ~ Time Magazine
- "Cadillac Dealer of the Year" ~ (multiple recipient)
- "Cadillac Certified Elite Service Dealer" ~ (multiple years)
- "Honda President’s Award" ~ (multiple recipient)
- "Mazda President’s Council" ~ (multiple recipient)
- "Toyota Chairman’s Council" ~ (multiple recipient)
- "Jack Smith Leadership Award" ~ General Motors (multiple recipient)
- "National Dealer of the Year" ~ DealerRater
- "Consumer Satisfaction Award" ~ DealerRater (multiple recipient)
- "Top Rated Dealer" ~ CarGurus & CARFAX (multiple recipient)
- "South Florida’s Top Workplaces" ~ Sun-Sentinel & Workplace Dynamics
Teddy Morse has been in the automotive business virtually his entire life. Born and raised in South Florida, Teddy learned the automotive business from the ground up having worked in every department and at every level of dealership operations. With Teddy as General Manager of the Group’s flagship dealership, Ed Morse Bayview Cadillac in Fort Lauderdale, the dealership earned the Cadillac Dealer of the Year honor twice. In 2012 Teddy moved to the corporate office. As Executive Vice President, Teddy worked closely with his father Ted, growing the family business while furthering the company’s impact on the local community. Teddy continues the Morse family legacy of charitable work serving on the board for the Boys & Girls Clubs of Broward County. He is the chairperson for the annual Ed Morse Golf Classic benefitting Muscular Dystrophy research. Teddy is also actively involved with several military veterans’ organizations and Fort Lauderdale’s "Fleet Week".
Excellence is pursued and attained under Teddy’s leadership along with the efforts and energy of over 1,250 employees. Key among those employees are corporate officers Carmine Colella and Dennis MacInnes.
Carmine Colella, President / COO, has a keen understanding of best practices for dealership management. Under Carmine’s leadership, Ed Morse Honda earned the Honda President’s Award four years in a row from 2002 to 2005. Carmine’s perspective and knowledge is invaluable in helping to enhance the dealership operations and policies with a focus on efficiency and just as important, maximum customer satisfaction. Carmine also brings a hands-on approach to the day-to-day operation of the dealerships, working with the management teams on process improvement.
Dennis MacInnes, Vice President / CFO, is a CPA, has over 30 years of automotive financial experience and worked his way up the ranks at the Ed Morse Automotive Group from Auditor to Chief Financial Officer. Besides overseeing the company’s assets, Dennis manages the company’s centralized accounting offices.
Excellence – From The Start
Teddy’s grandfather Ed served in the U.S. Army Air Corps as a navigator on a B-25 during World War II. Ed was the recipient of several awards of distinction and medals including the Distinguished Flying Cross, one of the nation’s highest military honors. Ed earned this honor after a mission in the South Pacific when the pilot was wounded and the copilot killed. Ed assisted in flying the plane back to their base in New Guinea. After the war, Ed’s first job was as a doorman parking cars for guests at a Miami Beach hotel. Ed then helped his father start a small 20 car fleet rental company, Morse Motors, in 1946. When their fleet grew to 2,000 vehicles, it merged with National Car Rental where Ed served as Chief Executive Officer. Ed passed on in 2012 at the age of 91, having established himself as a national icon in the automotive industry.
Ted Morse, born and raised in Miami, worked his way up through the dealership ranks having gained experience in both sales and service. After several years as General Manager of Ed Morse Chevrolet, Ted moved to the group’s corporate office where he served as Owner/Operator, Chairman, and CEO. Ted was honored as the recipient of the 2015 Boca Raton Concours d’ Elegance Automotive Lifetime Achievement Award, recognizing the impact that Ted had on the automotive industry. Ted passed away in 2016 at the age of 66, and will long be remembered for his philanthropic work with several local and national charities.
The Morse family bought into their first dealership in 1961. Ed and Ted added dozens of additional dealerships over the next 40 years. As manufacturers redefined marketing areas and franchise groupings, the Ed Morse Automotive Group capitalized on opportunities to sell dealerships with limited growth opportunities thus streamlining the company and creating new opportunities for growth.
Today, the group continues to expand. In 2019 Ed Morse added seven franchises in Texas opening up a whole new region for the company. 2020 brings a new decade and further expansion. In February the company opened up its first Mitsubishi dealership. In March it extended its presence in the Southwest by adding two new dealerships and a 4x4 motorsports franchise in Texas, as well as a dealership in Oklahoma. The group now consists of 20 locations, that house 33 automotive franchises and 14 different domestic and import brands.
Excellence – It Runs In The Family
Teddy’s sister, Catherine Morse, serves as a Corporate Consultant for the company’s e-commerce department. Catherine’s previous responsibilities have included the positions of the Assistant General Manager at Ed Morse Delray Toyota in Delray Beach and the company’s Executive Director of E-commerce.
Richard Danahy and Brian Danahy, Teddy’s cousins, occupy key positions in the company as well. Richard is the company’s Executive Director of Fixed Operations and Brian is the General Manager of Ed Morse Cadillac in Tampa, Ed Morse Cadillac in Brandon, Brandon Auto Mall Alfa Romeo Fiat, and Ed Morse Mitsubishi in Tampa. Between the two of them Rich and Brian have over 50 years of experience in the automotive industry.
From its beginnings through the present day, the Ed Morse Automotive Group has successfully employed a business strategy that has served the interests of its customers and its employees well. That is – having the right product, in the right location, with the right people to sell in volume enabling the company to "sell for less".
It is much more than advertising slogans to say, "Ed Morse is Gonna Save You!" and "For Value and for Service, it’s Ed Morse." Those are promises that the company has delivered on by committing itself to excellence, stability and premium customer service for over 70 years.